We opened our virtual doors on July 22, 2005. Since July 22 will be our 5 year anniversary, we’ve put 22 products on sale this month. Some of them are limited inventory. So if we sell out of anything before the 22nd, we’ll add more to keep 22 choices through the end of the month.
The very first day we were opened, one of my good friends made a surprise purchase. I remember how exciting it was to actually see our first sale that morning. We had one more sale for the rest of July, but that second one was a “real” sale – to someone we didn’t know. We followed up that first week with $577 in product sales for the entire month of August. Even though that didn’t cover our expenses, the joy of being “found” on the internet was definitely there.
Since then, Faerie’s Dance has survived a divorce (losing its database admin and primary coder) and the worst economic crisis of a generation. We’ve become one of the largest retailers of organic bras and intimates in the United States.
Sadly, 6 of our manufacturers have closed their doors in the last 2 years and we have a lot of stunning styles that we can no longer replenish. So here’s your opportunity to get fabulous, first run items at great discounts, like the Soy T at the top left and one of our best sellers, the Anthology Cardigan on the right.
Happy Anniversary to us all and thank you so much for keeping FaeriesDance.com a viable, online business. We look forward to many more years to come.