We just completed an overhaul of our FAQ. In addition to updating previous answers with new products, links and more detailed information, we’ve also added some new questions that we’ve received quite a lot recently. The question that’s come up most often is “Why don’t bras and panties ever seem to go on sale?” So, here’s why.
We have a very hard time keeping bras and panties in stock. Bra and panty manufacturers seem to go out of business on us every few months. Because of that, we end up taking bigger risks with intimates, buying and stocking more than we normally would on other items and then having to warehouse them.
We put twice as much time and effort into getting the bras and panties in and keeping them stocked than anything else in the store. In addition, most Europeans are used to paying a lot more for bras than we are here in the US. So an $80 or $90 bra is common as is a $30 or $40 pair of underwear. (We’ve tried a few of those, but they just don’t really sell here). So to keep prices reasonable everyday, we take a smaller profit on bras and panties. This is even true of the panties we manufacture in-house. We wanted to keep the price range to $12-$14 per pair regardless of the cost of production.
Please take a look at some of the other US companies selling organic cotton panties – like Blue Canoe or PACT. You’ll find we’re the only company that has a very large selection of organic panties for less than $20 each. And the few brands we carry that are more readily available in the USA are offered at 10% off every single day. (For example, all of our Blue Canoe products are at least 10% off every day without a sale.)
If you’ve made it this far, we can tell you that our Anniversary is in July. We premiered our webstore July 22, 2005. Each July we do a one-week sale that includes every single item in the store – including bras, panties and clearance items – as a celebration of our anniversary. So this is the one time of year to stock up and save.
Be sure you are signed up for our newsletter so you don’t miss the announcement. It’s mailed only once per month, so it’s not an overwhelming amount of e-mail.