Wearing Organic Bras is Part of My Self-Care – A customer spotlight story

Organic Cotton Womens Moon Top
Kayla couldn’t resist the Moon Phases Ballet Top

After 8 years of university, Kayla finally completed her M.D. in family medicine and started working at a major hospital in 2012.  She was excited to meet and help patients.  Unfortunately, the US health-care system is focused more on profit than on care, and within a few years, Kayla was burnt out and discouraged.  Often with just 15 minutes scheduled per patient, she was not making the deep connections and serving the community in the way she had hoped to.  She finally realized that to provide the type of care she wanted to give, she would need to start her own non-profit clinic.  She spent another 2 years getting formally trained in Ayurvedic medicine.  Armed with both science-based and holistic health training, she manifested Moon Cycle Medicine, Inc. from a dream into reality in 2017.

A fun selfie sporting the English Bay Polo

Kayla and I met through a women’s networking group, Women Entrepreneurs of Portland (WE PDX) that I cofounded with a realtor friend. She was so excited to find a reliable source for organic cotton intimates!  She and her mom have become regular customers, and I have joined the board of her non-profit.  Unlike Ann from our last customer spotlight story, Kayla has no known allergies or skin rashes.  This led me to ask her at a meeting recently why she wore organic cotton intimates.  She responded, “Wearing organic cotton bras and panties is part of my self-care.  I get peace of mind knowing there are no chemicals on my intimate areas.”

She also told me she occasionally prescribes organic intimates to her patients. “I had a patient who had a severe rash in her private area.  I prescribed her organic cotton underwear along with more conventional creams and antibiotics.  When she came back for her follow-up, she had gotten all the conventional items, but still hadn’t purchased the underwear.  I had to explain, that the organic underwear was the most important prescription I’d given her and sent her off to go find some.”

Kayla’s secret? She’s rocking the Alba Padded Underwire Bra beneath those eco-fashion tops.

Kayla appreciates that FaeriesDance.com gives her a specific place to recommend patients to.  “It’s easier for my patients to follow my guidance if I know where to refer them.”

With so much synergy between our respective businesses, Kayla and I will be working on a few joint projects over the spring and summer.  She’s going to be offering a free workshop on breast cancer awareness at our warehouse and we’re also collaborating on a series of bra videos that have been on my to do list for several years.

As I mentioned in my last customer spotlight, my personal motivation for starting Faerie’s Dance was wholly environmental.  Twelve years into the business, I have to agree with Kayla that wearing organic clothing, and intimates in particular, is part of my self-care.  I just hadn’t thought of it in those terms.  Wearing lacy soy panties, or a sensuous pine-tree bra feels luxurious to me.  It’s become part of my everyday armor.

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Berlin Ethical Fashion Show, Green Showroom and Swegmark Organic Bras

Funkhaus Berlin Interior

New York, London, Milan, and Paris have the largest Fashion Weeks around the world, but a number of other cities are touting more sustainable fashion weeks.  Green Fashion Week is a non-profit, traveling, sustainable trade show that has already made stops in Los Angeles, Milan and Abu Dhabi with its next showing in Rome and Naples in November.  And Ethical Fashion Show Berlin has become a sustainable Fashion Week staple.  It runs concurrent to the Berlin Fashion Week with a clear focus on sustainability, and partners with Green Showroom, an eco-fashion resource for retailers.  This summer Ethical Fashion Show Berlin has made a permanent move to a larger venue… and Faerie’s Dance will be there to check it out!

Ethical Fashion Show
Funkhaus Berlin on the banks of the Spree River is the new home of Ethical Fashion Show

A confession… after 12 years working in the fashion industry, I’ve personally never been to a professional fashion show.  In truth, I still get more excited by spreadsheets and graphs than runways and high heels.  YES, I love what I do for the positive impact it has on the world.  (In case you weren’t aware, EcoWatch claims Fast Fashion is the second most polluting industry in the world, second only to oil.)  But rekindling passion for your work is never a bad thing, and one of the things I’m very passionate about is travel.

Naturalmente by Schweikardt Moden will showcase at Ethical Fashion Show Berlin

So this year I’m going to do a little work-related traveling.  Faerie’s Dance will be attending the Ethical Fashion Show Berlin, checking out new lines at the Green Showroom, meeting up with Occidente at Panorama Berlin and finally flying to Sweden to discuss organic cotton bra designs with Swegmark.  Of course, since I’ll already be in Sweden… My partner and I will be taking a much needed vacation together as well, spending a week on a cruise through the Baltics.

We are training assistants to “watch the store,” and will be shipping orders and processing returns and exchanges during the entire trip, from July 1 – 20th.  However, customer service will be limited to e-mail only, with no phone service at all during that period, and we will not be able to offer expedited shipping for those 3 weeks.

Be sure to follow us on Facebook to get updates from the show.  I look forward to celebrating our 12 year business anniversary on July 22, 2107, upon my return.

 

 

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