Friday, August 22, 2014
Wednesday, July 30, 2014
In February we announced that Love Nature was rethinking their line and might discontinue production. Months later, with a lot of negotiation, I'm extremely excited to announce that FaeriesDance.com will be exclusively selling a limited selection of Love Nature favorites.
- Alba Padded Underwire Bra in Almond and Rose
- Alba No Wire Support Bra in Almond, Heather Grey and a new surprise color!
- Alba Ribbed Bikini Brief in Almond and Rose
- Alba Mélange Thong in Almond and Rose
- Princess Padded Underwire Bra in Natural and Rose
- Princess Full Brief in Natural (shown top)
- Fairy Tale Padded Underwire Bra in solid Natural without the print
- Daisy Padded Underwire Bra (currently sold out)
- New bikini style to match this bra
Love Nature is a subsidiary of the Italian lingerie brand Lormar. While Lormar has decided not to move forward with Love Nature, they still have access to the production facilities. The most difficult issue we faced was ensuring that Lormar could still source all of the incredible eco-fabrics that were used in the Love Nature line. So their production team had to check each style for availability of the fabrics, the cotton paddings and the trims. That, combined with the high quantities required to produce each style, forced us to stick with just a few designs.
For a small business like ours, the quantities are staggering. We're literally getting thousands of bras and hundreds of panties. Even at our most ambitious growth predictions, we should have stock the next 3 years. However, this agreement was a one-time only offer from Lormar. So we don't expect to be able to restock again once these are gone.
That said, there are a couple of minor negatives.
- We expect a small price increase due to the high Euro to Dollar rate at the moment and the cost of warehousing all this stock for an extended period.
- No more cute, embroidered linen drawstring bags.
- The upfront cost of this endeavor is delaying phase 3 of our in-house manufacturing project. This means we won't be producing men's underwear for a while longer. Good news, though - we've found an excellent alternative for the guys (but that's a post for another day).
- Sadly, the other 60+ Love Nature organic lingerie items - including all of those lovely PJs and nighties - are still discontinued. Don't wait to get the one you've been coveting.
We expect these items to be available for sale in October, 2014.
Friday, July 4, 2014
|Green Tree Organic Bikini Panty|
Way back in August of last year I made the decision to have Faerie's Dance start its own line of organic intimates and loungewear in order to keep consist stock of our highest turnover items. It took a couple of months to get an ambitious plan in place, but lack of experience and a little bad luck had us riddled with obstacles and delays. Finally, almost a year after the initial idea was formulated, we have our first 2 styles on sale. For me, it's a momentous occasion.
These two designs are first for one simple reason - we were able to iron out the fit details and get them stylish and comfortable with just 2 rounds of prototyping. Some of the other styles have been more problematic. The two printed designs from the original plan are now in their fourth prototype sewing. But the point is to put out a style that will be comfortable and fun to wear. So producing something that doesn't have exactly the right fit isn't an option.
We're also still learning some surprising lessons. For example, some of the colors "behave" differently than others in sewing. We've even found that stretched fabric (it's stretched a little when it's rolled into bolts) will "ease" after cutting and sewing. So you have to adjust the machine tension a little from the first couple of sewing days to the last. While most of these little details have now been worked out, you will find that there's a 1/2" size difference from some colors to others in the same size. And while that is apparently considered "normal" in sewing, we're working with our producer to really hit a consistent size, stretch and tension every time so that you as a customer will know exactly what you're getting. If you like these panties, we want you to be able to buy them again 3 years from now and get the exact same fit.
At this point, our original Phase 1 and Phase 2 plans have been combined. We're currently in varying phases of production on 10 additional pieces including panties with covered elastic, a few sleeker styles, some lace panty versions, a cami with bra, leggings, and a bralette. Our goal is to put out 2 additional styles approximately every 6-8 weeks.
Once we round out this dozen, hopefully in early 2015, we'll have professional model photos taken of the entire line. I apologize that it's taken so long and am at the same time immensely grateful for all of you who've been watching this journey and stuck with us. We're offering these first two styles for $1 off for a very short time as a Thank You. (Oh and quick hint: our 9 year anniversary is coming up soon, so watch for something extra special in the July newsletter.)
Wednesday, April 30, 2014
My SO often helps me pack orders on busy days, and we've had quite a few words about what color a color actually is. What color is aubergine, he'll ask. Purple, I answer. Well then why don't you call it purple!? What the heck is aubergine?
A good many chuckles have passed in the warehouse on this topic. We use the colors that the manufacturers assign, and even I scratch my ahead occasionally on the choice of color name.
The other day we were looking at a printed catalog and I pointed out a list of colors that I couldn't make out because they hadn't included swatches. The conversation went something like, "Well, I know a tiger lily is a flower, but I'm really not sure what color it is. Have you seen one?" So after another silly round of what color each color is and where these color names come from, he suggested a contest. So here it is.
Glen's contest: Match the color names to the color swatches, for example 1A, 2B, etc. Leave your answer as a comment here or on our Facebook page with some way to get in touch with you (e-mail, phone, Facebook handle) and the person with the most correct answers will receive one of our new organic panties when they come out in June (or July). Last day to enter is Sunday, May 25, 2014.
In the very likely event that more than one person ties for the same number of correct answers, we'll draw randomly to decide who wins. Anyone can play for fun, but you must leave a way for us to contact you if you want to win the prize.
PS - We originally started with 20, but we couldn't even get it right... lol.