Friday, May 22, 2015

Why don't your organic bras and panties ever seem to go on sale?

We just completed an overhaul of our FAQ.  In addition to updating previous answers with new products, links and more detailed information, we've also added some new questions that we've received quite a lot recently.  The question that's come up most often is "Why don't bras and panties ever seem to go on sale?"  So, here's why.

We have a very hard time keeping bras and panties in stock. Bra and panty manufacturers seem to go out of business on us every few months. Because of that, we end up taking bigger risks with intimates, buying and stocking more than we normally would on other items and then having to warehouse them.

We put twice as much time and effort into getting the bras and panties in and keeping them stocked than anything else in the store. In addition, most Europeans are used to paying a lot more for bras than we are here in the US. So an $80 or $90 bra is common as is a $30 or $40 pair of underwear. (We've tried a few of those, but they just don't really sell here). So to keep prices reasonable everyday, we take a smaller profit on bras and panties. This is even true of the panties we manufacture in-house. We wanted to keep the price range to $12-$14 per pair regardless of the cost of production.

Please take a look at some of the other US companies selling organic cotton panties - like Blue Canoe or PACT. You'll find we're the only company that has a very large selection of organic panties for less than $20 each. And the few brands we carry that are more readily available in the USA are offered at 10% off every single day. (For example, all of our Blue Canoe products are at least 10% off every day without a sale.)

If you've made it this far, we can tell you that our Anniversary is in July. We premiered our webstore July 22, 2005. Each July we do a one-week sale that includes every single item in the store - including bras, panties and clearance items - as a celebration of our anniversary. So this is the one time of year to stock up and save. 

Be sure you are signed up for our newsletter so you don't miss the announcement.  It's mailed only once per month, so it's not an overwhelming amount of e-mail.

Friday, October 24, 2014

Another Beautiful, Organic Cotton Bra Exclusive to FaeriesDance.com

I'm so excited to introduce the exclusive, limited edition:


In addition to working with Love Nature in Italy on our exclusive distribution arrangement, we've also been working with Occidente in France.  Occidente's line is a bit more whimsical.  They have fun, fresh lingerie more suited to special occasions rather than everyday basics.

We fell in love with the outline of this underwire bra with tie straps, and had them design one for us with the lovely butterfly fabric (GOTS certified, of course) from our favorite Forest Faery Dress.  (And what better item to wear it with?)


The only downside is that it is a limited edition.  So once they're gone... well, you know.

Friday, August 22, 2014

Organic Clothing has a Reputation for Being Expensive. Is it really?

You’ve just made your first eco-fashion purchase.  You’re enamored with your $20 organic cotton t-shirt and matching $40 shorts.  You’re touting the benefits of your new eco-duds to one of your friends when she whips out a t-shirt made from organic cotton that she just bought at Big Mart for $5.  Ouch!  What just happened?

If you’ve followed my blog for a while, you may be familiar with my suggestions on what to look for when purchasing truly eco-friendly clothing.
·        What is the source material the fabric is made from?
·        How is it processed?
·        What dyes are used?
·        Was the final garment treated with toxic chemical finishing agents?
·        Were the workers who made it treated equitably in a safe working environment?
Cheap “organic” clothing is the new trend in green-washing.  Big companies source a small amount of organically grown cotton and then insert it into their current production system.  This clean, organically grown cotton is then dyed with conventional dyes, finished with a chemical soup of toxins to make it softer, wrinkle free, and machine washable, and then sewn in potentially unsafe factories by workers earning subsistence wages. 
Am I exaggerating?  Maybe.  It’s unlikely that all of these things would be true of every Big Mart garment labeled organic.  And big box stores can weather smaller profit margins because they’re selling greater quantities.   However, if you think about all the things that need to go into making any t-shirt, and shipping it half way around the world, you’ll realize it is very likely that some serious corners need to be cut to offer that shirt for $5. For organics specifically, certifications such as GOTS, OEKO-TEX 100, and Fair Trade are also expensive to get and maintain, and those prices have to be factored in somewhere.
You may be thinking, if I only have five bucks, isn't it better to get the shirt that at least has some organic material in it than one that doesn’t?  While that may be true if those were your only choices, there are better options.  Instead of that cheap “organic” shirt, I offer up the following alternatives:
1.      Buy better quality, gently used items at charity shops, thrift or consignment stores or on eBay.
2.      Host a clothing swap with your friends and family.  How many of us have clothing that we don’t like or doesn’t fit that’s barely worn (or in some cases still new with the tags on)?
3.      Save up to buy fewer, higher-quality, lower-impact pieces.  They may be more expensive but they’ll also last longer, be better for the environment, and make a positive impact on the workers that create and sell them.
Watch the video below to see the issues with “fast fashion."



So is organic clothing expensive? Really?  Like many other things, you most often get what you pay for.

Wednesday, July 30, 2014

FaeriesDance.com to be the Exclusive Distributor for Love Nature Organic Bras and Panties

In February we announced that Love Nature was rethinking their line and might discontinue production.  Months later, with a lot of negotiation, I'm extremely excited to announce that FaeriesDance.com will be exclusively selling a limited selection of Love Nature favorites.

Our agreement spans 5 organic cotton bras and 4 panties.  We'll be getting the largest quantity of the all-time favorite Alba line including:
Two pieces from the Princess Line:
One bra from the Fairy Tale Collection:
And a matching bra and panty set:
  • Daisy Padded Underwire Bra (currently sold out)
  • New bikini style to match this bra

We specifically tried to focus on bras that had features unique to Love Nature.  That's why 4 of the 5 are their signature organic cotton padded bras with polyester-free, cotton padding.  The Alba No Wire bra, our best-selling bra of all time, rounded out the fifth (shown left).

Love Nature is a subsidiary of the Italian lingerie brand Lormar.  While Lormar has decided not to move forward with Love Nature, they still have access to the production facilities.  The most difficult issue we faced was ensuring that Lormar could still source all of the incredible eco-fabrics that were used in the Love Nature line.  So their production team had to check each style for availability of the fabrics, the cotton paddings and the trims.  That, combined with the high quantities required to produce each style, forced us to stick with just a few designs.

For a small business like ours, the quantities are staggering.  We're literally getting thousands of bras and hundreds of panties.  Even at our most ambitious growth predictions, we should have stock the next 3 years.  However, this agreement was a one-time only offer from Lormar.  So we don't expect to be able to restock again once these are gone.

That said, there are a couple of minor negatives.
  • We expect a small price increase due to the high Euro to Dollar rate at the moment and the cost of warehousing all this stock for an extended period.
  • No more cute, embroidered linen drawstring bags.
  • The upfront cost of this endeavor is delaying phase 3 of our in-house manufacturing project.  This means we won't be producing men's underwear for a while longer.  Good news, though - we've found an excellent alternative for the guys (but that's a post for another day).
  • Sadly, the other 60+ Love Nature organic lingerie items - including all of those lovely PJs and nighties - are still discontinued.  Don't wait to get the one you've been coveting.
We hope you'll appreciate our efforts.  The most common complaint we hear is when a favorite staple - be it bras, underwear or socks - becomes unavailable.  Of course, we also hope this will bolster our business for the next few years while we scour the planet for more eco-undies.

We expect these items to be available for sale in October, 2014.

Friday, July 4, 2014

The First Green Tree Organic Cotton Panties are in!

Green Tree Organic Bikini Panty
We're so excited to share our new Organic Bikini Panty and Organic Hi Cut Panty.  Both styles are available in five colors from x-small to x-large.

Way back in August of last year I made the decision to have Faerie's Dance start its own line of organic intimates and loungewear in order to keep consist stock of our highest turnover items.  It took a couple of months to get an ambitious plan in place, but lack of experience and a little bad luck had us riddled with obstacles and delays.  Finally, almost a year after the initial idea was formulated, we have our first 2 styles on sale.  For me, it's a momentous occasion. 

These two designs are first for one simple reason - we were able to iron out the fit details and get them stylish and comfortable with just 2 rounds of prototyping.  Some of the other styles have been more problematic.  The two printed designs from the original plan are now in their fourth prototype sewing.  But the point is to put out a style that will be comfortable and fun to wear.  So producing something that doesn't have exactly the right fit isn't an option.

We're also still learning some surprising lessons.  For example, some of the colors "behave" differently than others in sewing.  We've even found that stretched fabric (it's stretched a little when it's rolled into bolts) will "ease" after cutting and sewing.  So you have to adjust the machine tension a little from the first couple of sewing days to the last.  While most of these little details have now been worked out, you will find that there's a 1/2" size difference from some colors to others in the same size.  And while that is apparently considered "normal" in sewing, we're working with our producer to really hit a consistent size, stretch and tension every time so that you as a customer will know exactly what you're getting.  If you like these panties, we want you to be able to buy them again 3 years from now and get the exact same fit.

At this point, our original Phase 1 and Phase 2 plans have been combined.  We're currently in varying phases of production on 10 additional pieces including panties with covered elastic, a few sleeker styles, some lace panty versions, a cami with bra, leggings, and a bralette.  Our goal is to put out 2 additional styles approximately every 6-8 weeks.

Once we round out this dozen, hopefully in early 2015, we'll have professional model photos taken of the entire line.  I apologize that it's taken so long and am at the same time immensely grateful for all of you who've been watching this journey and stuck with us.  We're offering these first two styles for $1 off for a very short time as a Thank You.  (Oh and quick hint: our 9 year anniversary is coming up soon, so watch for something extra special in the July newsletter.)